Workshop Proceedings of the 19th International AAAI Conference on Web and Social Media

Workshop: COMPASS 2025: The 1st international Workshop on Computational Approaches to Content Moderation and Platform Governance

DOI: 10.36190/2025.09

Published: 2025-06-05
TikTok Search Recommendations: Governance and Research Challenges
Taylor Annabell, Robert Gorwa, Rebecca Scharlach, Jacob van de Kerkhof, Thales Bertaglia

Like other social media, TikTok is embracing its use as a search engine, developing search products to steer users to produce searchable content and engage in content discovery. Their recently developed product search recommendations are preformulated search queries recommended to users on videos. However, TikTok provides limited transparency about how search recommendations are generated and moderated, despite requirements under regulatory frameworks like the European Union's Digital Services Act. By suggesting that the platform simply aggregates comments and common searches linked to videos, it sidesteps responsibility and issues that arise from contextually problematic recommendations, reigniting long-standing concerns about platform liability and moderation. This position paper addresses the novelty of search recommendations on TikTok by highlighting the challenges that this feature poses for platform governance and offering a computational research agenda, drawing on preliminary qualitative analysis. It sets out the need for transparency in platform documentation, data access and research to study search recommendations.