Workshop Proceedings of the 18th International AAAI Conference on Web and Social Media

Workshop: Data for the Wellbeing of Most Vulnerable

DOI: 10.36190/2024.21

Published: 2024-06-01
A comparison of online search engine autocompletion in Google and Baidu
Geng Liu, Pietro Pinoli, Stefano Ceri, Francesco Pierri

Online search engine auto-completions make it faster for users to search and access information. However, they also have the potential to reinforce and promote stereotypes and negative opinions about a variety of social groups. We study the characteristics of search auto-completions in two different linguistic and cultural contexts: Baidu and Google. We find differences between the two search engines in the way they suppress or modify original queries, and we highlight a concerning presence of negative suggestions across all social groups. Our study highlights the need for more refined, culturally sensitive moderation strategies in current language technologies.