Workshop Proceedings of the 15th International AAAI Conference on Web and Social Media

Workshop: International Workshop on Social Sensing (SocialSens 2021): Special Edition on Information Operations on Social Media

DOI: 10.36190/2021.38

Published: 2021-06-01
Understanding Identity Signalling in Persuasive Online Text
Melanie Subbiah, Kathleen McKeown

Shared identity can be a powerful tool for persuasion. Inonline communities, people can recognize shared identitythrough perceiving identity signals in writing. Analyzingthese types of signals in text could therefore indicate the tar-gets of persuasive online strategies, such as misinformationcampaigns. In this vision paper, we first elaborate on whyidentity signalling is an important area to study in persuasiveonline text, and then outline some initial steps to facilitateresearch in this area