DOI: 10.36190/2021.38

Published: 2021-06-01
Understanding Identity Signalling in Persuasive Online Text
Melanie Subbiah, Kathleen McKeown

Shared identity can be a powerful tool for persuasion. Inonline communities, people can recognize shared identitythrough perceiving identity signals in writing. Analyzingthese types of signals in text could therefore indicate the tar-gets of persuasive online strategies, such as misinformationcampaigns. In this vision paper, we first elaborate on whyidentity signalling is an important area to study in persuasiveonline text, and then outline some initial steps to facilitateresearch in this area